The creators of the LAP-BAND system have started a truth about obesity health education campaign with Guiding Light actress Caitlin Van Zandt and New York Times best-selling author of "YOU: On A Diet" and co-founder of RealAge.com, Dr. Michael Roizen. In this campaign, Caitlin will share her inspiring story of how she lost 65 pounds since receiving the LAP-BAND System in February, to help others understand the availability of treatment options beyond diet and exercise.
They officially launched their campaign today with a media tour in New York City, where Caitlin, Dr. Roizen, Dr. Fielding and Caitlin's mother Barbara, who also has a LAP-BAND System, were interviewed by several high-profile national media outlets, such as Newsweek, Fitness magazine, Family Circle, Ladies™ Home Journal, US Weekly, Women's Day, ABC News Now, Health Corner with Leeza Gibbons, USA Radio Network and FOXNews.com, representing more than 80 million media impressions.
In addition to the media campaign, they also launched our campaign Web site available at
www.realage.com/lap-band/ where consumers can learn more about obesity and treatment options, like the LAP-BAND System and follow Caitlin's personal account of her weight-loss journey.
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